THE GENERAL STORE

“Founded in 1946, The General Store off Division in Spokane has been locally owned and operated by the Barany family for three generations. Now with “General Store Outpost” locations in Spokane Valley and Liberty Lake, and an online store, its easier than ever to get “everything you need an more” at The General Store! Part of the ACE Hardware family, you’ll also find a great selection of sporting goods, apparel, automotive, and everything in-between at our locations.”

What we did

We played a pivotal role at the General Store by providing guidance in their marketing endeavors. Our assistance included devising monthly campaigns aimed at boosting the business, enhancing its visibility, and achieving greater impact.

How we did it

Our accomplishment stemmed from crafting imaginative materials for monthly promotional endeavors, a process that subsequently extended to the development of posters, advertisements, banners, social media posts, and website integrations. Beyond campaign design, our responsibilities encompassed the supervision of their social media profiles, website maintenance, and overarching marketing strategies.

Why it matters

We hold the view that these aspects hold significance as they contribute to establishing a distinct identity for a business and ensuring its prominence in both marketing approaches and the realm of online e-commerce. Considering The General Store’s status as a local establishment, it becomes imperative for it to attain a wide-reaching presence not only among its immediate vicinity but also in regions that extend beyond its proximity.