The General Store

CATEGORY

Video, Animation, Social Media, Web Design, Marketing Strategy

ABOUT THIS PROJECT

Since 1946, The General Store on Division Street in Spokane, a proud legacy of the Barany family now in its third generation, has been a cornerstone of our community. Its expansion into Spokane Valley and Liberty Lake with “General Store Outpost” locations, along with an accessible online store, underlines our dedication to provide “everything you need and more” for our customers.

At the General, we embraced a plethora of responsibilities and undertakings. Our endeavors encompassed diverse projects, spanning from campaigns and commercials to consistently crafted social media visuals, all aimed at amplifying the General Store’s reach. Our collaboration with the General Store was characterized by close involvement in project ideation and design execution. Notable accomplishments include a comprehensive overhaul of their online e-commerce platform. Through redesign and restructuring, we enhanced the website’s visual appeal and user-friendliness. Additionally, we generated monthly social media content to bolster the dissemination of their local shopping identity. Our support extended to monthly campaign promotions, ensuring effective communication of sales and offers. Beyond graphic design, we also conceptualized and produced televised commercials, further strengthening the General Store’s presence.