Government capabilities
Marketing in the Public Sector
At Coho Media, we are ready to take on the unique challenges and opportunities that come with marketing in the public sector.
- Federal
- State
- Tribal Entities
- Educational Institutions
- International Organizations
Government Projects
Washington Department of Fish and Wildlife
WDFW WHALE WISE
Objective:
Educate Puget Sound boaters to stay at least 1000 yards from whales.
Challenges:
Recurring violations of protected zones
Limited budget and resources
Actions Taken:
Collaborated with WDFW to condense educational videos into a 30-second PSA
Targeted OTT (over-the-top) households of boat owners in high-violation areas
Chose unskippable digital ads to maximize message reach over clicks
Launched campaign early in boating season for maximum impact
With added budget, extended campaign to:
Broadcast TV spots in relevant programming
Regional sport fishing publications
2023 TROUT DERBY
GOAL: Promote awareness of the Trout Derby to drive Freshwater License sales
MESSAGE: Have fun fishing and win prizes! – Easy to redeem prizes
MEDIA & AUDIENCE: Video. Target Audience: Families with younger kids
PLACEMENT: Broadcast Television, Social Media, Connected TV
OUTCOMES: General rise in awareness and ease of use. More prize donations in 2024
2023 RAZOR CLAMS
Goal:
Promote awareness of Razor Clam openings to drive shellfish license sales and attract a younger generation to replace the aging customer base.
Message:
Razor clamming is a fun, easy-to-join outdoor activity for all ages.
Media & Audience:
Used video content targeted at young adults and families.
Placement:
Broadcast television, social media, and connected TV platforms.
Outcomes:
Increased general awareness and greater participation from younger audiences.
Full Case Study
What We Do
At Coho, we provide strategic branding, video production, web services, digital marketing, and print services tailored for government and public sector agencies. Our team understands the importance of clear communication, accessibility, and compliance. From creating engaging public outreach campaigns to building secure, user-friendly websites, we help agencies inform, educate, and connect with the communities they serve on time, on message, and within procurement standards.
NAICS
541613
541810
541820
541430
NIGP
91876
91500
91522
91548
NAICS
512110
512199
NIGP
91506
91572
91596
NAICS
541511
541512
541519
518210
541430
NIGP
92007
92037
92045
91596
NAICS
541810
541613
541890
519130
NIGP
96600
96635
96638
96658
96663
NAICS
323111
323113
323117
511199
NIGP
96600
96635
96638
96658
96663
more about our services
NAICS & NIGP
541820 Public relations agencies
541820 Public relations consulting services
541820 Public relations services
541830 Media buying agencies
541830 Media buying services
541840 Advertising media representatives
541840 Magazine advertising representatives
541840 Media advertising representatives
541840 Media representatives
541840 Publishers’ advertising representatives
541840 Radio advertising representatives
541840 Television advertising representatives
541850 Advertising services, indoor or outdoor display
541850 Billboard display advertising services
541850 Bus card advertising services
541850 Bus display advertising services
541850 Display advertising services
541850 Indoor display advertising services
541850 Outdoor display advertising services
541850 Out-of-home media (i.e., display) advertising services
541850 Store display advertising services
541850 Transit advertising services
541860 Advertising material preparation services for mailing
541860 Direct mail advertising services
541860 Direct mail or other direct distribution advertising campaign services
541870 Advertising material direct distribution services
541870 Circular direct distribution services
541870 Coupon direct distribution services
541890 Advertising specialty distribution services
541890 Display lettering services
541890 Sign lettering and painting services
541910 Marketing analysis services
541613 Marketing consulting services
541810 Advertising Agencies
711510 Writers of Advertising Copy
561410 Desktop publishing
512110 Motion Picture and Video Production
9150000 Communications and Media Related Services
9150100 Advertising Agency Services
9150110 Advertising Agency Services
9150200 Advertising (Notice of Bid Solicitation)
9150300 Advertising/Public Relations
9150340 Public Relations Services
9150400 Advertising, Outdoor Billboard, etc.
9150900 Audio/Video Production Services Complete
9151500 Broadcasting Services, Television
9152200 Communications Marketing Services
9154800 Graphic Arts Services (Not Printing)
9155190 World Wide Web (WWW) Advertising Services
9157100 Newspaper and Publication Advertising
9157200 Photography (Not Including Aerial Photography)
9157355 Outreach Services
9157400 Radio Commercial Production
9158200 Video Production
9158280 Video Production, TV Related Services
9159600 Web Page Design and/or Management Services
9180000 Consulting Services
9180200 Audio and Visual (A/V) Consulting
9180700 Advertising Consulting
9182600 Communications: Public Relations Consulting
9183210 Consulting Services (Not Otherwise Classified)
9187600 Marketing Consulting
9615300 Marketing Services (Incl. Distribution, Research, etc)
9615346 Marketing and Sales Services
9617900 Trade Services (Facilitation, Information, Marketing, etc.)
9651500 Artwork, Camera Ready
9651520 Artwork, Camera Ready
9653000 Desk Top Publishing Services
9653049 Layout and Graphic Design Services
9654600 Graphic Design Services for Printing
9657057 Pre-Press: Color Separations, Composite Film, Stripping, Chromolin or Match Print Proof, Etc.
9660000 Printing and Typesetting Services
0375200 Novelties and Advertising Specialty Products
0375222 Bags: Imprinted, Printed, or Screen Printed
0377800 Souvenirs: Promotional, Advertising, etc.
2083900 Desktop Publishing
2085000 Graphics: Clip Art, Demos, Presentation, Slide Shows, etc.
2085400 Internet and Web Site Software for Microcomputers
2095100 Graphics: Clip Art, Demos, Presentation, Slide Shows, etc.
5576200 Signage, Advertising Type (Interior and Exterior)
5597000 Signage (Incls. Destination, Routing, and Advertising)
7005105 Button Making Machines, Advertising, Including Accessories
7151017 Booklet/Pamphlet, Safety
7153030 Electronic Publications
7153500 Electronic Publications: Directories, Dictionaries, Encyclopedias, etc.
7154735 Employee Handbook
8015600 Signs, American Disability Act (ADA)
8015800 Signs: Billboard, Advertising, etc.
9050500 Aerial Photography