THE Washington Department of Fish & Wildlife

The Washington Department of Fish and Wildlife is dedicated to preserving, protecting, and perpetuating the state’s fish, wildlife, and ecosystems while providing sustainable fish and wildlife recreational and commercial opportunities.

 

What we did

At Coho Media Group, we undertook the responsibility of producing a promotional animated video for WDFW, aimed at generating awareness for the 2023 Trout Derby.

How we did it

Our video production process began with the formulation of a script and a storyboard, elucidating the video’s intentions and objectives. Following this, we conceptualized the visual design. Through a series of iterative reviews, we refined the content, leading to the finalization and production of the animated video. WDFW expressed high satisfaction with the end result, requiring only minor adjustments.

Why it matters

This holds significance because the video aimed to publicize an event that resonates with wildlife enthusiasts, drawing them in as attendees. Moreover, the video’s impact extended beyond a specific audience, as it sought to entice newcomers to participate. Additionally, the video served as a means to effectively convey essential information to a wide audience in a visually captivating and refined manner.

2023 Trout Derby Video